Send card Things you should know
Blue Mountain Cards was founded by Boulder, Colorado husband and wife team Stephen Schutz and Susan Polis Schutz as Blue Mountain Arts, originally as a vehicle for them to spend time together sharing their hobbies. Combining watercolors that Stephen painted with poetry that Susan wrote into posters that appealed to the hippie mindset of the early 1970s, they persuaded a local bookstore to sell a few of those posters, which quickly sold out. Other stores quickly followed suit. Stephen and Susan subsequently turned their artistic talents to the development of Blue Mountain Cards greeting cards and were the first to develop blank all occasion greeting cards for personal messages. They also changed the content of preprinted greeting cards from the then prevalent rigid and formalistic poetic style to the expressive freeform poetry that Susan favored.