My place to talk about lawyer website design
The above plan is called a non white label seo reseller plan. Once they sign up with the SEO firm all their questions are directed to them now and not to you, the reseller. A while label SEO reseller handles the customer while the SEO firm does the search engine optimization services. The customer may not even know that the SEO firm is doing the service for them. Again, as a SEO reseller you should be sure you are using a reliable SEO firm.