Also doubling in population by 1838, Rochester earned distinction as the first American boomtown. The Flour City eventually became known as the Flower City as the westward moving flour producing industry was replaced by numerous nurseries that had grown up around the city. The post Civil War years brought renewed industrial growth to the region. It was during this era that the Eastman Kodak Company and Bausch and Lomb were founded. The Gannett newspaper conglomerate and Western Union also had their start in Rochester NY.

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