Internet sales, an in-depth review
How much a site is relevant to a keyword depends on the density of that word in the web site. So if your web site has the phrase "affordable shoes" in it a number of times, when someone types "affordable shoes" into a search engine it is more likely that your web site will show up high on the results list for that search. When a web site appears towards the top of a search result list it generally receives more traffic. More web site traffic will increase the probability that your product will be sold or that your idea will be spread. With this is mind it might be tempting to put a bunch of buzzwords on your web site and hope that it will increase the traffic to your web site.