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In this way, ecards can save your money and search cost. With the change in technology, the consumer shopping patterns have also changed and businesses have to adjust with the needs of the customers, in order to survive in this market. The changing market from traditional cards to electronic cards also highlights the changing behavioral patterns of consumers. The scope of ecards. For example, American Greetings Company was considered as the second largest company after Hallmark but because of the reduced sales of the company, it decided to start an online website.